Archive for the ‘Labels’ Category
The Rocawear Brand
The popular urban clothing brand, Rocawear is one of the largest urban labels clothing in the country. Created in 1999 by Shawn Carter also known as “Jay-Z”, the Rocawear is enjoying its success in the clothing business. Also mainly due to the huge success of CEO Jay-Z, Rocawear established a very good name.
Rocawear has annual sales of $800 Million. Rocawear expanded its brand through licensing pacts to develop lines for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.